Follow Alice

Follow Alice is a travel and lifestyle brand with a large content library and a passionate audience. They came to Mintt to turn that content into an SEO engine — one that would consistently attract new visitors through organic search.

We conducted a full technical SEO audit, restructured their information architecture, optimised existing content, and developed a keyword-driven content strategy to target high-intent travel searches at scale.

Internal linking, page speed improvements, and structured data implementation all contributed to a significant uplift in rankings and a sustained increase in organic sessions.