4x4 Things

4x4 Things is a South African retailer specialising in 4x4 accessories and gear for serious off-road enthusiasts. With a passionate niche audience and a growing product range, they needed a digital strategy to match their ambition.

Mintt developed a comprehensive SEO strategy targeting high-intent product and category keywords in the 4x4 space — from bull bars and recovery gear to camping accessories and lift kits. We also launched targeted Meta and Google Shopping campaigns to drive immediate sales volume while organic rankings built.

The combination of technical SEO, content optimisation, and smart paid advertising created a compounding growth engine that delivered results month after month.